About the Event
Now on its 20th year, the FIESTA IN AMERICA continues to be an avenue where doors open for such mainstream businesses to reach all Filipino American consumers-a fast-growing and strong market with an estimated buying power of over $52 billion annually. Projected by the U.S. Census 2000 to be one of the largest Asian groups at the start of the millennium, the high-income Filipino American market stays difficult to ignore. The FIESTA IN AMERICA is a blend of trade and cultural exposition that also assist Filipino businesses in penetrating the mainstream consumer market, while showcasing the best of Philippine culture.
Expected to draw once again, the largest crowd of Filipino Americans on the East Coast, the FIESTA IN AMERICA 2018 will feature festive pavilions showcasing trade and the rich Filipino heritage. Like the eighteen wildly successful trade expositions before it, the FIESTA IN AMERICA 2017 is an excellent medium for direct sales and customer touches.