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The Drifters Live at Fiesta In America!

Few American vocal groups can be truly called legendary, yet the Drifters have carved their names at the top of the rhythm-and-blues, pop and doo-wop pyramid of legends.
For the first time in Fil-Am community history, the ‘50s to ‘70s Billboard chart-toppers will headline an equally enduring expo and cultural show: Fiesta In America!

The Drifters will traipse down memory lane with their avid Filipino fans on Aug. 12, starting at 12noon, and Aug. 13, starting at 10am with Mass and Santacruzan parade, at New Jersey’s Meadowlands Expo Center in Secaucus, New Jersey. “This year will mark Fiesta In America’s 19th Anniversary,” Nanding Mendez, Fiesta In America’s President and CEO, announced. “To celebrate our milestone, I can think of no musical act that can refresh our fans’ memories of youthful romance better than the Drifters, accompanied by their full band. The concert will truly be one for the ages.”

The group’s line-up has evolved several times since the Drifters were formed in 1953, but they are collectively best-remembered for 13 Billboard Hot 100 hits that have become timeless classics. Their discography consists of gold records such as “Save the Last Dance for Me” (a massive single in 1960, it was also a recent cover hit by Michael Bublé), “There Goes My Baby” (the first rock-and-roll record to feature a string orchestra), “This Magic Moment,” “Up on the Roof,” “On Broadway” (which reached Number 5 in the U.S.), and “Under the Boardwalk.” The latter is still an FM radio adult-contemporary staple; it was covered by Bruce Willis, the Rolling Stones, Bette Midler and other artists. Among various honors, the Drifters have been enshrined in the Rock and Roll Hall of Fame twice as a group. Front men Clyde McPhatter and Ben E. King were inducted in the Hall of Fame as individual artists.

As part of Fiesta In America’s total entertainment package, the Drifters’ concert will be opened by top Filipino acts of today and the recent past. Super-songwriter and singer Ray Valera (of “Mr. DJ” fame in the ‘70s), new Tawag ng Tanghalan Grand Champion Noven Belleza, and American Idol! Runner-up Jessica Sanchez will be joined on the show’s roster by original Pilipino music forerunners Spanky Rigor and Roger Rigor of VST & Company, Fe delos Reyes, Eva Caparas of Music & Magic, promising new talents from the New York region such as the Band of Brothers, and multicultural dancers.

According to Ogie Afable, who produces the cultural show, “it will be across-generational musicfest that will be remembered by the young and the forever-young.” Fiesta In America is a unique blend of trade exhibits (Total Wellness is the 2016 theme), free workshops, a Sunday Mass and Santacruzan, a Food Court of native dishes, plus artistic and fun activities for all age groups. Philippine and U.S. exhibitors and sponsors are provided with two days to conduct on-the-spot sales and branding.

Or call (212) 682-6610. Pre-event $22; $25 at the door; $65 VIP tickets.

Children under 6yrs old-Free.

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The expo even offers a pre-event gala, the People’s Ball on August 11, 6pm at the Meadowlands Hilton, Secaucus, New Jersey featuring local elective officials, consular dignitaries, as well as community and business leaders. To attend this “fiesta of nostalgia” led by the Drifters, and to sponsor or exhibit, call 212-682-6610 or email info@fiestainamerica.com.

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Fiesta In America has offered your business a super slice of the Filipino American pie over the last 17 years. In fact, there is no other indoor consumer and trade expo outside California that brings the highest-value consumers in the U.S. under one roof. And to date, Fiesta In America is the only culture-based event on America's East Coast that provides your export or tourism business two days of direct consumer contact.

You think two days of event marketing are big? Well, the 18th Fiesta In America: August 13-14 at the Meadowlands Expo Center in Secaucus, New Jersey bodes an even bigger platform where products, resorts, real estate and everything in between can be marketed to East Coast Filipino American households. Here's why: coupled with the People's Ball 2016 gala the night before (August 12), you are assured of three days of direct impact on your U.S. marketing and sales.

Glancing back

I am pleased to make this retrospective report to exhibitors, sponsors and advertisers in the Philippines and in the U.S. Fiesta In America's 16th edition on August 16 and 17, 2014 presented more diverse performers than in previous years. Latino culture was represented by rising Latin-beat performers from New York, Asian, American as well as Latino businesses participated as exhibitors, eager to tap into America's highest-income consumer market (Filipino households in New York have a median income of over $90,000 a year, highest among all groups including Whites; Fil-Am median household income nationwide is $75,146 while the national median is $51,369).

Looking ahead

On one side of the Pacific, I urge Philippine exporters, tourist facility operators, real estate firms and other firms to carve a hefty slice of the Filipino American pie through Fiesta In America 2016 and its succeeding editions. On the other hand, I ask U.S. consumer businesses and tourism-promotions offices to make their marketing tool box truly well-rounded by sponsoring, exhibiting or advertising at the largest indoor B2C and B2B expo of its kind. As a direct marketing venue, Fiesta In America closes the culture-based sales loop that starts with in-language media. Just as crucial and impactful as direct sales, Fiesta In America builds brands like no other.

Reserve your sponsorships, exhibitor's booths or print/ video advertising now to guarantee prominent space. Slots are limited and bookings are on-going.

 

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